Fundamentally, the role of investor relations is to create awareness and understanding of the company within the investment community, help listed companies
gain access to capital, improve liquidity in the market, and attain a fair valuation. It combines finance, communication, and marketing to disseminate information
between a listed company, its investors, and its stakeholders.
Investors are vital to the success and growth of a company. Therefore, companies must maintain a consistently honest and transparent relationship with investors.
This is where investor relations come into play.
Meet regulatory requirements
Maintain a loyal shareholder base
Enhance long-term shareholder value
Ensure a receptive capital market for future financing at favorable terms
Lower the cost of capital
Build long-term credibility with the investment community